Customer & Marketing Analytics

Know your Brand & Customer!

Market mix models:

  • Return on investment of different channels
  • Price elasticity – Opportunity for price optimization and how much it will impact sales
  • True measure of customer satisfaction – THE ACID TEST
  • How many of your sales is through referrals?
  • How many of your customers are repeat customers?
  • How your brand is perceived in social media vs competition?
  • Where are the new opportunity areas

 

Churn prediction

  • Which customer is going to leave you?
  • Leave your business from continuing to use your services to paying your annual renewal fee

  • Factors driving sales are analysed using machine learning algorithms to

  • compute future sales – how much will be base sales vs incremental

  • Return on investment of different channels

  • Price elasticity

We have easy to use and ready to deploy tools for all of the above

Do you want to know more about your brand and customers?..