Customer & Marketing Analytics
Know your Brand & Customer!
Market mix models:
- Return on investment of different channels
- Price elasticity – Opportunity for price optimization and how much it will impact sales
- True measure of customer satisfaction – THE ACID TEST
- How many of your sales is through referrals?
- How many of your customers are repeat customers?
- How your brand is perceived in social media vs competition?
- Where are the new opportunity areas
- Which customer is going to leave you?
- Leave your business from continuing to use your services to paying your annual renewal fee
Factors driving sales are analysed using machine learning algorithms to
compute future sales – how much will be base sales vs incremental
Return on investment of different channels